My journey into Social Media Coordination began with a passion for social media that developed during my teenage years. I started exploring social media by managing a quote page on Twitter, which grew to an impressive 5 million followers. The ability to connect with people, share valuable content, and engage audiences globally fascinated me. This passion led me to pursue a career in social media, where I’ve had the opportunity to work across diverse industries, honing my skills in creating compelling content and strategic planning. My commitment to staying ahead of trends and my dedication to connecting brands with their audiences have brought me to my current role as a Social Media Coordinator, where I continue to drive meaningful online presence for our clients.
I’m passionate about being creative and crafting content that not only resonates with our target audience but also helps grow our social media presence. I thrive on understanding our audience, planning, and executing effective social media strategies to ensure that every piece of content we post is successful. My expertise lies in combining creativity with strategic planning, making sure our efforts are not only engaging but also drive measurable results.
One of the most challenging projects I’ve worked on was doing a public interview for the first time to create content for the company. I had never done anything like it before, and I was quite nervous about how it would turn out. However, once I got started, I realised that it wasn’t as daunting as I had imagined. I was probably overthinking it. In the end, the content turned out great, and it was a valuable experience that boosted my confidence in trying new things.
When helping clients achieve their goals, I focus on understanding their unique needs and ensuring that our social media efforts align with their objectives. Since I manage social media in-house for the company, I’m always on the lookout for the right content and emerging trends that resonate with our audience. My approach involves continuously refining our strategies to grow our following on social platforms and actively listening to feedback to make improvements. By staying agile and responsive, I aim to create content that not only engages but also drives success for the company.
The values most important to me as a professional are integrity, creativity, and continuous learning. Integrity ensures I always act in the best interest of the company, creativity drives innovative content and strategies, and continuous learning keeps me up-to-date with the latest trends in social media.
I’m proud to share that some of the content I’ve created has reached millions of views, which has been incredibly rewarding. This success has not only boosted the visibility of our brand but also contributed to significant growth across our social media platforms. Seeing the pages grow and knowing that the content resonates with such a large audience is a testament to the effectiveness of our strategy and the hard work put into understanding what truly engages our audience.
Outside of work, I love being creative for myself by creating content for my own social media. I also enjoy modeling and acting as a side job, which allows me to explore different aspects of creativity. I’ve always been passionate about expressing myself creatively, whether it’s through content creation or performing in front of the camera.
My personal interests and hobbies greatly contribute to my professional skills. Creating content for my own social media allows me to experiment with new ideas and stay in tune with the latest trends, which I can then apply to my work.
The social media industry is growing rapidly and has a huge impact on people’s lives. It’s become a powerful tool for connecting with others, sharing information, and influencing decisions. I see the future continuing in this direction, with social media playing an even bigger role in how we communicate, make choices, and interact with brands. The industry will keep expanding, shaping how people engage with the world around them.
For the next year, my personal goal is to grow my presence on social media, building a larger and more engaged audience. Professionally, I want to continue expanding my expertise in property and personal finance, working closely with Ravi to create impactful content that helps our audience make informed decisions. By achieving these goals, I hope to contribute even more value both to my own brand and to the work we do at the company.