Ada Hernandez
Hi I'm

Ada Hernandez

Property Consultant

Ada is a driven property consultant with over 14 years of experience across sales, customer service, and team leadership. With a strong foundation in client care and a deep understanding of data-driven strategy, she brings a well-rounded and results-focused approach to every property transaction. In her current role at Search Property, Ada works directly with clients to build personalised investment strategies across personal, SMSF, and trust structures. She conducts one-on-one consultations to help clients clarify their goals, understand their options, and make confident property decisions. Her background in customer experience gives her a unique edge in delivering support with empathy, clarity, and follow-through.

badge check and stars

Key expertise

  • 14+ years in sales, customer service, and leadership
  • Strong foundation in client care and data-driven strategy
  • Experienced in building tailored investment strategies across personal, SMSF, and trust structures
  • Skilled in one-on-one consultations to support confident property decisions
  • Proven success in lead generation via SMS and email marketing
  • Creative and entrepreneurial with a background in customer experience
  • golden ribbon

    Notable Achievements

  • Transformed a disorganised CRM system through a strategic data cleanup
  • Improved integration between CRM and marketing tools
  • Launched high-performing SMS and email campaigns
  • Drove strong lead generation results through targeted marketing
  • Sold a personal art project at a silent auction, reflecting creative and entrepreneurial flair
  • team profile
    Hi I'm

    Ada Hernandez

    Property Consultant

    Professional background and expertise

    Your journey into real estate investment

    Ada’s real estate journey began at Ray White Home Now, where she worked as a Sales Team Leader. In this role, she provided utility comparison and connection services to Ray White tenants and buyers across Australia, an experience that ignited her passion for property. After three years, she joined Morton Real Estate as a Business Development and Customer Experience Consultant to deepen her involvement in the industry.

    Areas you are most knowledgeable

    With 14+ years across sales and client service, Ada combines empathy with execution.

    • Client Experience
      Builds strong relationships through clear, supportive communication.
    • Sales Strategy
      Results-focused with a background in high-volume environments.
    • CRM & Data Integrity
      Optimises systems to support lead generation and campaign success.
    • Targeted Campaigns
      Creates and manages effective SMS and email strategies.
    • Property Consultations
      Guides clients through personalised investment pathways.

    Achievements and client success stories

    Ada developed and executed a comprehensive data cleanup strategy that transformed a disorganised CRM system, improving its functionality and integration with marketing tools. Following this, she launched a series of targeted SMS and email campaigns that delivered strong lead generation results.

    Personal philosophy and values

    team hobbies outside work

    Hobbies and interests

    In my free time, I love going to music festivals, exploring new restaurants/cafes, traveling, practicing yoga, and spending summer days at the beach.

    Vision and Future Goals

    I aspire to grow our business on an international scale while nurturing strong client relationships. I also look forward to traveling the world, seeking new experiences, and sipping margaritas by the beach.

    Our team

    Ada Hernandez

    Ravi Sharma

    Principal

    Management

    Deepak Sharma

    Deepak Sharma

    General Manager
    Luca Arezzi De Bonis

    Luca Arezzi De Bonis

    Head of Property Advisory

    Operations

    Kayla Antoniou

    Kayla Antoniou

    People and Culture Manager
    Phoebe Mohr

    Phoebe Mohr

    Executive Assistant
    Irene Pumar

    Irene Pumar

    Office Manager

    Account Management

    Frank Sorbello

    Frank Sorbello

    Relationship Management Team Leader
    Emma Madden

    Emma Madden

    Senior Relationship Manager
    Ilise Nicholson

    Ilise Nicholson

    Senior Relationship Manager
    Sanya Jatana

    Sanya Jatana

    Relationship Manager
    Mehrab Abdullah

    Mehrab Abdullah

    Senior Relationship Manager
    Maddie McKenzie

    Maddie McKenzie

    Senior Relationship Manager
    Veronica Maree

    Veronica Maree

    Senior Relationship Manager
    Saffron Serbos

    Saffron Serbos

    Senior Relationship Manager
    Maira Zia

    Maira Zia

    Senior Relationship Manager
    Preet Sandhu

    Preet Sandhu

    Relationship Manager
    Erika David

    Erika David

    Relationship Management Support

    Sourcing

    Frank Sorbello

    Frank Sorbello

    Sourcing Team Leader
    Relationship Management Team Leader
    Marcus Wynan

    Marcus Wynan

    Sourcing Manager
    Anthony Bowen

    Anthony Bowen

    Sourcing Manager
    George Hobden

    George Hobden

    Sourcing Associate
    Melissa Brooke

    Melissa Brooke

    Sourcing Manager
    Jason Khamis

    Jason Khamis

    Sourcing Associate
    Sonny Zhang

    Sonny Zhang

    Sourcing Associate
    Angela Romo

    Angela Romo

    Sourcing Assistant
    Brylle Rubio

    Brylle Rubio

    Sourcing Assistant
    Anarose Pajo

    Anarose Pajo

    Sourcing Assistant

    Marketing

    Serena Wilkie

    Serena Wilkie

    Marketing Coordinator
    Lilli Johnston

    Lilli Johnston

    Marketing Assistant
    Dave Widodo

    Dave Widodo

    Social Media Coordinator
    Eve O’Callaghan

    Eve O’Callaghan

    Graphic Designer
    Michaella Nuenay

    Michaella Nuenay

    Communications Specialist
    Christian Mark Mallo

    Christian Mark Mallo

    Youtube Video Editor
    Van Dolino

    Van Dolino

    Podcast/Video Editor
    Argel Ty

    Argel Ty

    Webflow Developer

    Strategy & Growth

    Mitch Musarra

    Mitch Musarra

    Principal Engineer
    Ewan Bryant

    Ewan Bryant

    Digital Solutions Engineer / Business Analyst
    Daniel Americo

    Daniel Americo

    Digital Solutions Developer
    Dohun Won

    Dohun Won

    Digital Solutions Developer
    Nicole Low

    Nicole Low

    Full Stack Software Developer
    A drawing of a house on a black background.

    It’s not too late to start

    Contact us to start building today.